Yahoo Broadcast Interactivity

TV platform

Yahoo Broadcast Interactivity is a system built into certain Yahoo Connected TV devices. It uses the audio track from any programming played through the device — whether live broadcast or prerecorded — and creates an audio fingerprint that determines what content is being played and a timecode of the current play point. This data can be used to show information about the current programming, display trivia, or play games and offer polls. Advertisers would display prompts to offer additional information during commercial breaks.

Created visual templates used in creating assets for BI events
Produced specifications and documentation for third-parties to make use of BI

Designed example scenarios to pitch broadcasters and advertisers on BI capabilities
Worked with TV manufacturers on implementing BI functionality in their products